This week my
primary goal was to start working on the finances behind the operations.
Nothing has been finalized, as I will hope to finalize projections by next week.
The first order of operations was to look at the TV contract, as that will
generally be one of the greatest sources of income.
Here were
the tables and graph produced that portray the data that was gathered:
TV Contract
|
League
|
Total Cost
|
Years
|
Annually
|
Network
|
|
NFL
|
27 B
|
9 years
|
3 B
|
FOX/NBC/CBS
|
|
CFL
|
150 M
|
5 years
|
30 M
|
TSN
|
|
ACC
|
1.86 B
|
12 years
|
155 M
|
ESPN
|
|
Big East
|
500 M
|
12 years
|
41.7 M
|
FS1
|
|
SEC
|
5.25 B
|
15 years
|
350 M
|
ESPN/CBS
|
|
Pac 12
|
2.7 B
|
12 years
|
225 M
|
ESPN/Fox
|
|
A-10
(Basketball)
|
40 M
|
8 years
|
5 M
|
NBC/Sports
|
|
Mountain West
|
116 M
|
7 years
|
16.6M
|
CBS/Espn
|
Notes and
interpretations of data:
These are certainly some exorbitant numbers. I
think the Mountain West conference and the Canadian football league are the
most comparable. The Canadian football league is in a unique situation,
as it was able to accrue a contract of only 150 million dollars and didn’t have
to compete with the NFL as much as they’re located in Canada and aired on the
Toronto Sports Network. So even though our league will be similar to the NFL,
the revenue would be slightly less due to competition. As aforementioned, the
competition will be slightly less due to the fact that the league will take
place in the spring and summer. The Mountain West is a small NCAA conference
and has to deal with competition in the U.S. therefore their annual income is
only 16.6 million. However, they do not have to pay their players salary, so
they can easily provide with that steady income. I think 150 million over 7
years would be a sustainable and profitable contract. The next section I worked
on is what the projected player’s and coach’s salaries would be.
Salaries
Coaches:
|
League
|
Head Coach
|
Highest Paid
|
|
NFL
|
3.25 M
|
7 M (Mike Shanahan
and Pete Carroll)
|
|
SEC
|
2.72 M
|
5.17 M (Nick
Saban)
|
|
NCAAFB
|
1.34 M
|
5.17 M (Nick
Saban)
|
|
CFL
|
200,000
|
500,000 (John
Hufnagel)
|
Players:
|
League
|
Revenue
|
Average Player
Salary
|
Highest paid
player
|
S/R*
|
|
NFL
|
9 Billion
|
1.9 million
|
$27,773,000 (Tony Romo)
|
About 33 percent
|
|
CFL
|
185.5 million
|
77,000
|
500,000 (Casey
Printers)
|
About 24 percent
|
|
NBA
|
5 billion
|
5.15 million
|
23,500,000 (Kobe
Bryant)
|
About 46 percent
|
|
NBADL
|
N/A
|
17,300
|
28,000 (Pierre
Jackson)
|
N/A
|
|
NCAA
|
800 million
|
0
|
0
|
0
|
*S/R=Ratio of
revenue to total salary given to players (AVG players salary X players) /
Revenue)
This table shows the projected salaries of the players and
coaches. I was hoping the NBA d league would have information available on
their revenue so I could calculate the proportion of the NBA player’s salaries
to their D-League counterparts, however the revenue is undisclosed due to the fact
it contributes to the NBA’s revenue and isn’t an independently run
organization. Despite the fact that our league would want to act as a D-League
with the NFL, we would not like to be affiliated or under the control of the
NFL. I think this league could potentially adopt a salary format like the
NBADL, in which there are three tiers of salary, with each one making a
different amount of money based on skill, but not necessarily an open market. The
four tiers could be 50,000, 75,000 150,000, and 250,000. On a forty player
team, the top 4 players could be tier 1, the next 8 could be Tier 2, the next
12 could be tier 3, and the final 16 would be tier four. This would result in
3.8 million dollars doled out in salary for each of the 6 teams, in total 22.8
million in player salary. Coach’s salary is also a factor. In most professional
sports leagues the coaches make a little more than the average player salary.
The coach’s salaries can range from 200,000-300,000. One of the most
significant takeaways I had from this data was the correlation of the average
player salary and the S/R ratio. It is advantageous to keep this percent as low
as possible.
Tickets
|
League
|
Avg. Ticket Price
|
Tickets bought
p/g
|
Revenue generated
p/g
|
|
NFL
|
78.38
|
68,949
|
5.4 M
|
|
CFL
|
53
|
30,637
|
1.62M
|
|
ACC
|
83
|
41332
|
3.43 M
|
|
SEC
|
143$
|
75,538
|
10.8 M
|
|
Mountain West
|
61$
|
25,888
|
1.6 M
|
After TV revenue, the next largest area of revenue would be
ticket sales. As shown in this chart, the revenue per game (p/g) could be
projected around 3,000,000 from ticket sales, and over the course of 33 games
in the season, the revenue generated from ticket sales would be approximately
100 million dollars. However, we will also have to incorporate the expenses of
renting a stadium and then hiring people to complete the numerous tasks such as
cleaning and hiring workers to distribute foods and merchandise. And that will
be my goal for the next week.
Until Next Time:
The primary revenue sources will be television contracts and
ticket sales. But the next order of business will be to determine the primary
expenses, such as stadium rentals, uniforms, pads, helmets, referees and
staffers. By the end of next week I would hope to have completed the revenue
projections and the expense projections.
Hi Thomas. I really like the direction that this business plan is going. It is evident that you have done your research on these different leagues in terms of value, salaries, and so on. I have one question for you that is not I guess directly influential in your business plan, but relevant nonetheless. Do you think college athletes should be paid? This is a very controversial question, and I would like to hear your opinion on it since you have more information than most other people. Great work!
ReplyDeleteThis just goes to show how much money the sports industry is able to make. Man, they make tons. Its great how you used graphs and charts to show your data, which is very scientific :P Good Job!
ReplyDeletePretty interesting to see the finances behind the operations, and what you will have to do to actually carry out your idea. You definitely analyzed the numbers to a point where you understand everything. I'm wondering how you'll get people on board to support the idea, as the financial needs seem to be quite high. Giving that your idea is new, the fact that you were able to go through the numbers of other leagues and then apply it to your idea is impressive.
ReplyDelete